Sunday, May 4, 2014

Marketing online strategy

Considering the variables from recent lectures, decide which tools from the semester you would implement in your online marketing strategy. How much time do you think your business should spend on social media marketing and why? In your blog, please explain why you chose the tools you did, and how you might use them to use and test a strategy over the next six months. Plot out a rough draft plan of the next month of content across the sites you’ve chosen, and how you hope they might grow or sustain your business. Be as detailed as possible, including daily or weekly time requirements to meet the goals.


In reality, this business that I have created throughout this semester is my future business. This class has helped me jumpstart this business from nothing. Planning and creating a schedule today from this class is benefiting me from my future business as it is helping me be more knowledgeable of all my resources and help that is offered online and in schooling. 
My overall plans of when I do create this business is promote promote promote. I want to help get my business known and heard to the vast audiences. I believe that the more people know about my restaurant, the more revenue i'lll get through referral from customers to their friends. Advertising is big especially in this day and age where mostly everyone is connected to the web and social medias. 

Upon starting the business, i plan on promoting it through facebook and using advertisements there and also using the service "Groupon" and making coupons for discounts. I know that for the first few months or maybe years that it will be a rough time but by building an audience up will help increase sales. I plan on being up to date on the social medias( the social medias that i have created throughout this class will be the one Im using through the life of my business. I plan on posting about my business and informing my followers/audience of my business and service. 

Upon reading the lecture and the variables of my strategy, the size of the business will correspond to how much manpower im using. I plan on only me doing all the promotions and ideas for advertisement. Until later on when the company gets bigger, that is where i will need help and possibly hire help solely for advertisting and helping my business grow in the online world. Along with email, I do want to use that feature but only do that once a month. In these emails i want to make coupons and promotional offers included so that my followers would want to go to my restaurant. I do want to make a customer loyalty service where returning customers will get more discounts and better offer for my buisness.

5 comments:

  1. Hi Paul,
    Very much like yourself, I started with nothing prior to this semester and have really grown my online presence using the social media tools we've learned. I found there was a huge learning curve at first but have really enjoyed learning all the new tools as I hope you have too. I think you have a great start with your FaceBook page and I agree that Groupons would be a great way to further promote your restaurant. It seems so many restaurants are using Groupon in this manner.

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  2. I agree about Facebook...given that it has the largest reach over other forms of social media (and by a very large margin), it makes sense to rely on Facebook to promote your business. Great idea with Groupons -- probably something I should have thought of as well, given that I plan to rely on coupons a great deal as well.

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  5. Sorry, I keep messing up on my comments. One more time....

    Hi Paul,

    I agree with what you said, "promote, promote, promote". But being the only person in charge of marketing it can be confusing and overwhelming. This class helps a lot in my opinion but more info would always be welcomed. So in that vein, here's more info. Hope it helps. For active links and background just go to my last blog.

    John.

    1 - Demystifying AdWords

    http://dailyinfographic.com/demystifying-adwords-infographic

    2 - Top 17 Infographic Design Companies

    http://visual.ly/top-17-infographic-design-companies-2013

    3 - Should your business be on Pinterest?

    http://www.columnfivemedia.com/work-items/infographic-should-your-business-be-on-pinterest

    4 - Social Media Best Practice

    http://lemonly.com/work/2014-social-media-best-practices-visual-guide

    5 - 17 LinkedIn Must-Haves Profile

    http://dailyinfographic.com/wp-content/uploads/2013/11/LinkedIn-Perfect-Profile-Tips-Summary-Infographic-11.png

    6 - The Science of Social Timing

    http://dailyinfographic.com/the-science-of-social-timing-infographic

    7 - Audience and Marketer Insights on Digital Advertising

    http://dailyinfographic.com/audience-and-marketer-insights-on-digital-advertising-infographic

    8 - Millennials: How to Engage Tech Site Visitors

    http://dailyinfographic.com/millennials-how-to-engage-tech-site-visitors-infographic

    9 - Good Carbs vs Bad Carbs

    http://dailyinfographic.com/good-carbs-vs-bad-carbs-infographic

    10 - Dollar Photo Club

    http://www.dollarphotoclub.com/?utm_source=designtaxi&utm_medium=display&utm_campaign=20140515_interstitiel

    11 - Serif vs Sans

    http://dailyinfographic.com/serif-vs-sans-infographic

    12 - Battle of the Sexes

    http://dailyinfographic.com/battle-of-the-sexes-infographic

    13 - How to Search on Google

    http://dailyinfographic.com/get-more-out-of-google-infographic

    14 - Women and Their Skin: A Love-Hate Relationship

    http://dailyinfographic.com/women-and-their-skin-a-love-hate-relationship-infographic

    15 - Beer

    http://dailyinfographic.com/tap-into-the-business-of-craft-beer-with-kendall-college-infographic

    16 - Jewelry

    http://dailyinfographic.com/behind-birthstones-infographic

    17 - What happens in an Internet Minute?

    http://dailyinfographic.com/what-happens-in-an-internet-minute-infographic

    18 - What you wish you’d known before your job interview

    http://dailyinfographic.com/what-you-wish-youd-known-before-your-job-interview-infographic

    19 - 17 Things you didn’t know about your morning coffee

    http://dailyinfographic.com/17-things-you-didn%E2%80%99t-know-about-your-morning-coffee-infographic

    20 - SMB’s use of Social & How it’s evolving…

    http://nancycawleylane.tumblr.com/post/85819936496/smbs-use-of-social-how-its-evolving-by-nancy

    21 - This one has TONS of great info - Hubspot’s Marketing Library – Free download

    https://library.hubspot.com/

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