Taking this class- CSIT 155 - I was able to learn a wide array of online tools and online marketing techniques. I knew that at this day and age, technology is booming and expanding at an incredible rate and that most of the advertising should be used online. That is why at the start of this semester, I was eager to learn what this class will offer. Another main reason for attending this class - even though my participation during this semester has been rocky - was to learn what social media outlets I should use when I start the business (that I have been working on this semester) sometime in the next few years.
I was grateful to learn everything this semester. All the information, tools and advice will benefit me in my life. Prior to this class, I knew some knowledge of social media, as my main social media at the time were Facebook and Instagram. Fast forward to now, I was able to create my own pages in most of the online media site's today. I was able to learn how to start up the account, how to effectively create pages and how to effectively get involved with my audience - methods to gain attention and feedback to my company.
Once again, this class is one of the most beneficial class I've taken in the last two years in Miracosta. I have learned and been exposed to a lot of social medias that I know will help me out in the future. Not only can I use this knowledge myself, I can help friends and families of the things I learned in this class if they also need help with social media sites.
Thank you Claudia Faulk and Tracy Petrucci for this semester even though my participation in this class was not so satisfactory. Nonetheless, I appreciate your time and help during the course of this semester and for my fellow classmates- It was a pleasure looking at your pages and learning more about you and your business.
Thank you everyone! Have a great Summer!
Monday, May 19, 2014
Sunday, May 4, 2014
Marketing online strategy
Considering
the variables from recent lectures, decide which tools from the
semester you would implement in your online marketing strategy. How much
time do you think your business should spend on social media marketing
and why? In your blog, please explain why you chose the tools you did,
and how you might use them to use and test a strategy over the next six
months. Plot out a rough draft plan of the next month of content across
the sites you’ve chosen, and how you hope they might grow or sustain
your business. Be as detailed as possible, including daily or weekly
time requirements to meet the goals.
In reality, this business that I have created throughout this semester is my future business. This class has helped me jumpstart this business from nothing. Planning and creating a schedule today from this class is benefiting me from my future business as it is helping me be more knowledgeable of all my resources and help that is offered online and in schooling.
My overall plans of when I do create this business is promote promote promote. I want to help get my business known and heard to the vast audiences. I believe that the more people know about my restaurant, the more revenue i'lll get through referral from customers to their friends. Advertising is big especially in this day and age where mostly everyone is connected to the web and social medias.
Upon starting the business, i plan on promoting it through facebook and using advertisements there and also using the service "Groupon" and making coupons for discounts. I know that for the first few months or maybe years that it will be a rough time but by building an audience up will help increase sales. I plan on being up to date on the social medias( the social medias that i have created throughout this class will be the one Im using through the life of my business. I plan on posting about my business and informing my followers/audience of my business and service.
Upon reading the lecture and the variables of my strategy, the size of the business will correspond to how much manpower im using. I plan on only me doing all the promotions and ideas for advertisement. Until later on when the company gets bigger, that is where i will need help and possibly hire help solely for advertisting and helping my business grow in the online world. Along with email, I do want to use that feature but only do that once a month. In these emails i want to make coupons and promotional offers included so that my followers would want to go to my restaurant. I do want to make a customer loyalty service where returning customers will get more discounts and better offer for my buisness.
In reality, this business that I have created throughout this semester is my future business. This class has helped me jumpstart this business from nothing. Planning and creating a schedule today from this class is benefiting me from my future business as it is helping me be more knowledgeable of all my resources and help that is offered online and in schooling.
My overall plans of when I do create this business is promote promote promote. I want to help get my business known and heard to the vast audiences. I believe that the more people know about my restaurant, the more revenue i'lll get through referral from customers to their friends. Advertising is big especially in this day and age where mostly everyone is connected to the web and social medias.
Upon starting the business, i plan on promoting it through facebook and using advertisements there and also using the service "Groupon" and making coupons for discounts. I know that for the first few months or maybe years that it will be a rough time but by building an audience up will help increase sales. I plan on being up to date on the social medias( the social medias that i have created throughout this class will be the one Im using through the life of my business. I plan on posting about my business and informing my followers/audience of my business and service.
Upon reading the lecture and the variables of my strategy, the size of the business will correspond to how much manpower im using. I plan on only me doing all the promotions and ideas for advertisement. Until later on when the company gets bigger, that is where i will need help and possibly hire help solely for advertisting and helping my business grow in the online world. Along with email, I do want to use that feature but only do that once a month. In these emails i want to make coupons and promotional offers included so that my followers would want to go to my restaurant. I do want to make a customer loyalty service where returning customers will get more discounts and better offer for my buisness.
Sunday, April 27, 2014
Thursday, April 24, 2014
Additional marketing tools
The four additional marketing tools that I would use are
Linkedin- I would use this marketing tool to stay connected with my business partners. I can create a group of business partners where I can call them for whatever problems I need.
Yelp- Constructive Feedback is what I think will help my business grow. While this site takes reviews and offer their experience and feedback, I can learn from their feedback and become better. Also this can help customers more information on my business.
Groupon - I want to promote my business on the beginning phase. I want to promote great deals and post on this website in hopes to generate more customers, more revenue and overall more popularity through people networks.
Living Social - Just like groupon but more involved, I can also utilize this website in hopes of promoting and helping my business grow
Linkedin- I would use this marketing tool to stay connected with my business partners. I can create a group of business partners where I can call them for whatever problems I need.
Yelp- Constructive Feedback is what I think will help my business grow. While this site takes reviews and offer their experience and feedback, I can learn from their feedback and become better. Also this can help customers more information on my business.
Groupon - I want to promote my business on the beginning phase. I want to promote great deals and post on this website in hopes to generate more customers, more revenue and overall more popularity through people networks.
Living Social - Just like groupon but more involved, I can also utilize this website in hopes of promoting and helping my business grow
Thursday, April 10, 2014
Newsletter
I think a monthly newsletter would be perfect for my Restaurant business. With each month goes by, I can update my subscribers whats new and offer them deals and discounts to my food. Also newsletter would be helpful to help promote an entree or even a new entree in the restaurant. I would include enticing delicious pictures of the food I'm offering to help persuade the customers to come in. I can include other information that my audience my read, like restaurant bio and history, lifestyles of the workers and the managers as well, if an award is won for the restaurant, I would flaunt it in the newspaper and use it to tell my customers why they should go to my restaurant instead (competition).
Sunday, April 6, 2014
Categorizing your Blog
1. Write a blog post explaining what kinds of categories you would use
on your blog to stay organized and reach your target audience. How would
these categories help the business grow?
In my blog, I would make 2 categories, "Adventures" "Life encounters/stories"
I like to travel around and sight seeing new places and do new things, Im an adventurer, In this category I will talk about my adventure and my experiences during my adventures. I also love taking pictures so I would attach the best pictures along with my posts. This will keep my audience wanting to learn more of me and would enjoy reading my posts and coming back for more.
Aside of my adventures, I would just write out crazy encounters or experiences that I may think that is worth sharing. These will go to my "Life encounters/stories" Category.
Post I commented on : Kelyani Coosh, Katheen Cansler,
In my blog, I would make 2 categories, "Adventures" "Life encounters/stories"
I like to travel around and sight seeing new places and do new things, Im an adventurer, In this category I will talk about my adventure and my experiences during my adventures. I also love taking pictures so I would attach the best pictures along with my posts. This will keep my audience wanting to learn more of me and would enjoy reading my posts and coming back for more.
Aside of my adventures, I would just write out crazy encounters or experiences that I may think that is worth sharing. These will go to my "Life encounters/stories" Category.
Post I commented on : Kelyani Coosh, Katheen Cansler,
Sunday, March 30, 2014
Get Visual
Find
examples of 2 or 3 business that are similar to yours. See what visual
social media they are using and how they are using it. Is it effective?
Hometown Buffet: Their social media includes a website and a facebook page (https://www.hometownbuffet.com/offers https://www.facebook.com/HomeTownBuffet)
How Hometown Buffet uses their social medias is that they offer promotion and incentive to join their "members clubs" where being a loyal member gives them coupons and discount that they can redeem. They make posts in their facebook page by saying greeting messages that then aims to their food. Other posts are something like their food description, fun facts that relates to their food and posts that interacts with their followers.
Panda Express: They have an account in mostly all the main social media places (Tumblr, Facebook, Instagram, Twitter, and also Youtube). Their main posts includes advertisement and staying connected to their fans and to the world. Their youtube videos promotes and informs their fans of how they became a success and offer videos that informs their food.
Hometown Buffet: Their social media includes a website and a facebook page (https://www.hometownbuffet.com/offers https://www.facebook.com/HomeTownBuffet)
How Hometown Buffet uses their social medias is that they offer promotion and incentive to join their "members clubs" where being a loyal member gives them coupons and discount that they can redeem. They make posts in their facebook page by saying greeting messages that then aims to their food. Other posts are something like their food description, fun facts that relates to their food and posts that interacts with their followers.
Panda Express: They have an account in mostly all the main social media places (Tumblr, Facebook, Instagram, Twitter, and also Youtube). Their main posts includes advertisement and staying connected to their fans and to the world. Their youtube videos promotes and informs their fans of how they became a success and offer videos that informs their food.
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