Get Visual

 Find examples of 2 or 3 business that are similar to yours. See what visual social media they are using and how they are using it.  Is it effective? 

Hometown Buffet: Their social media includes a website and a facebook page (https://www.hometownbuffet.com/offers https://www.facebook.com/HomeTownBuffet) 
How Hometown Buffet uses their social medias is that they offer promotion and incentive to join their "members clubs" where being a loyal member gives them coupons and discount that they can redeem. They make posts in their facebook page by saying greeting messages that then aims to their food. Other posts are something like their food description, fun facts that relates to their food and posts that interacts with their followers.

Panda Express: They have an account in mostly all the main social media places (Tumblr, Facebook, Instagram, Twitter, and also Youtube). Their main posts includes advertisement and staying connected to their fans and to the world. Their youtube videos promotes and informs their fans of how they became a success and offer videos that informs their food.