Considering
the variables from recent lectures, decide which tools from the
semester you would implement in your online marketing strategy. How much
time do you think your business should spend on social media marketing
and why? In your blog, please explain why you chose the tools you did,
and how you might use them to use and test a strategy over the next six
months. Plot out a rough draft plan of the next month of content across
the sites you’ve chosen, and how you hope they might grow or sustain
your business. Be as detailed as possible, including daily or weekly
time requirements to meet the goals.
In reality, this business that I have created throughout this semester is my future business. This class has helped me jumpstart this business from nothing. Planning and creating a schedule today from this class is benefiting me from my future business as it is helping me be more knowledgeable of all my resources and help that is offered online and in schooling.
My overall plans of when I do create this business is promote promote promote. I want to help get my business known and heard to the vast audiences. I believe that the more people know about my restaurant, the more revenue i'lll get through referral from customers to their friends. Advertising is big especially in this day and age where mostly everyone is connected to the web and social medias.
Upon starting the business, i plan on promoting it through facebook and using advertisements there and also using the service "Groupon" and making coupons for discounts. I know that for the first few months or maybe years that it will be a rough time but by building an audience up will help increase sales. I plan on being up to date on the social medias( the social medias that i have created throughout this class will be the one Im using through the life of my business. I plan on posting about my business and informing my followers/audience of my business and service.
Upon reading the lecture and the variables of my strategy, the size of the business will correspond to how much manpower im using. I plan on only me doing all the promotions and ideas for advertisement. Until later on when the company gets bigger, that is where i will need help and possibly hire help solely for advertisting and helping my business grow in the online world. Along with email, I do want to use that feature but only do that once a month. In these emails i want to make coupons and promotional offers included so that my followers would want to go to my restaurant. I do want to make a customer loyalty service where returning customers will get more discounts and better offer for my buisness.
Hi Paul,
ReplyDeleteVery much like yourself, I started with nothing prior to this semester and have really grown my online presence using the social media tools we've learned. I found there was a huge learning curve at first but have really enjoyed learning all the new tools as I hope you have too. I think you have a great start with your FaceBook page and I agree that Groupons would be a great way to further promote your restaurant. It seems so many restaurants are using Groupon in this manner.
I agree about Facebook...given that it has the largest reach over other forms of social media (and by a very large margin), it makes sense to rely on Facebook to promote your business. Great idea with Groupons -- probably something I should have thought of as well, given that I plan to rely on coupons a great deal as well.
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ReplyDeleteSorry, I keep messing up on my comments. One more time....
ReplyDeleteHi Paul,
I agree with what you said, "promote, promote, promote". But being the only person in charge of marketing it can be confusing and overwhelming. This class helps a lot in my opinion but more info would always be welcomed. So in that vein, here's more info. Hope it helps. For active links and background just go to my last blog.
John.
1 - Demystifying AdWords
http://dailyinfographic.com/demystifying-adwords-infographic
2 - Top 17 Infographic Design Companies
http://visual.ly/top-17-infographic-design-companies-2013
3 - Should your business be on Pinterest?
http://www.columnfivemedia.com/work-items/infographic-should-your-business-be-on-pinterest
4 - Social Media Best Practice
http://lemonly.com/work/2014-social-media-best-practices-visual-guide
5 - 17 LinkedIn Must-Haves Profile
http://dailyinfographic.com/wp-content/uploads/2013/11/LinkedIn-Perfect-Profile-Tips-Summary-Infographic-11.png
6 - The Science of Social Timing
http://dailyinfographic.com/the-science-of-social-timing-infographic
7 - Audience and Marketer Insights on Digital Advertising
http://dailyinfographic.com/audience-and-marketer-insights-on-digital-advertising-infographic
8 - Millennials: How to Engage Tech Site Visitors
http://dailyinfographic.com/millennials-how-to-engage-tech-site-visitors-infographic
9 - Good Carbs vs Bad Carbs
http://dailyinfographic.com/good-carbs-vs-bad-carbs-infographic
10 - Dollar Photo Club
http://www.dollarphotoclub.com/?utm_source=designtaxi&utm_medium=display&utm_campaign=20140515_interstitiel
11 - Serif vs Sans
http://dailyinfographic.com/serif-vs-sans-infographic
12 - Battle of the Sexes
http://dailyinfographic.com/battle-of-the-sexes-infographic
13 - How to Search on Google
http://dailyinfographic.com/get-more-out-of-google-infographic
14 - Women and Their Skin: A Love-Hate Relationship
http://dailyinfographic.com/women-and-their-skin-a-love-hate-relationship-infographic
15 - Beer
http://dailyinfographic.com/tap-into-the-business-of-craft-beer-with-kendall-college-infographic
16 - Jewelry
http://dailyinfographic.com/behind-birthstones-infographic
17 - What happens in an Internet Minute?
http://dailyinfographic.com/what-happens-in-an-internet-minute-infographic
18 - What you wish you’d known before your job interview
http://dailyinfographic.com/what-you-wish-youd-known-before-your-job-interview-infographic
19 - 17 Things you didn’t know about your morning coffee
http://dailyinfographic.com/17-things-you-didn%E2%80%99t-know-about-your-morning-coffee-infographic
20 - SMB’s use of Social & How it’s evolving…
http://nancycawleylane.tumblr.com/post/85819936496/smbs-use-of-social-how-its-evolving-by-nancy
21 - This one has TONS of great info - Hubspot’s Marketing Library – Free download
https://library.hubspot.com/